Or it might even be the case that a lot of email marketing data has been captured in physical format - via application forms, customer files and other types of paperwork.Įmail addresses can end up in a variety of places - even physical locations. ![]() Now, a lot of businesses have their contacts’ email addresses tucked away in a messy spreadsheet somewhere – or more likely, spread across several very messy spreadsheets! ![]() In order to send the most relevant e-newsletters that generate the most revenue, you need as good a database as possible. Start with the most important thing: your dataīefore you think about ‘how’ you are going to send an e-newsletter, you need to think about the ‘who’: the list of individuals that you’d like to communicate with via email. So, follow our checklist below to create the best e-newsletters and email marketing campaigns you possibly can.ġ. In short, email and e-newsletters remain absolutely essential to the successful development of a business. Given these sorts of numbers, it’s clear that every email address you capture has a monetary value - and that email is still a highly popular communication channel. ![]() Despite the rise of social media as a marketing tool, e-newsletters generate a fantastic ROI and are a key way to generate sales.Īccording to inbound marketing experts Hubspot, email has an ROI of around 4200% and Statista’s research indicates that the number of email users worldwide is set to reach 4.6 billion by 2025.
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